More sales and profit because your products are listed in important stores.
Position yourself as the best supplier. So that you put down a rock-solid foundation for future revenue and margin growth.
….so that you can quickly start to become the best in your category. There is limited space.
More sales and profit because your products are listed in important stores.
Position yourself as the best supplier. So that you put down a rock-solid foundation for future revenue and margin growth.
….so that you can quickly start to become the best in you category. There is limited space.
Do you recognize this?
- You know that it is not easy to get your products on the shelves, in away that they stay there. You have doubts about the right strategy.
- You understand that you can only make a good first impression once.
- Your team gets bogged down in figuring out information. It takes a lot of time and you miss out on turnover. This while you have to earn back the investments. Or it even prevents you from bringing in new investments.
- You know that customers are going to mention objections (maybe you've heard them before). You want to be able to take them away properly.
- You miss a sparring partner with a lot of experience who helps you see your blind spots. You would like to work with someone like that that you can ask your questions to, so that you can move on faster than you are doing now.
- You have already developed a number of product variants or you are still working on this, but you have doubts about the right assortment strategy.
- You wonder what mechanisms you should use to boost your sales. That gives you a restless feeling, because you know that you can only bet every euro once.
- You want to get the most out of your negotiations and approach them with confidence.
Make the impact you have in mind with your products
You want to know exactly when a retailer is going to adopt a product, so you can focus on what you need to do, to get on more shelves as quickly as possible. Any objections that the retailer raises, you want to be able to remove. In fact, you want to prevent them.
You want to have an ideal product range, where both you and the retailer earn more than enough, so that you can continue to invest in growth. In addition, you want to be able to come to good commercial agreements. Every dollar you invest, you want to invest in the right things. If you have to do promotions, you have a clear idea of which possibilities there are and which methods offer the most added value.
You want to feel that you can make decisions quickly, so that you stay
ahead of the competition and that you can continue doing with what
you are good at.
The time is now
There are more and more sustainable initiatives on the market that make the world a little better. That’s fantastic, but it also means that you have to make speed as a company. Make sure you’re a first mover.
I have been working in the food industry for more than 15 years and have sat at the table of many retailers. Here I have put a lot of innovations on the market. So I understand exactly what you need to do to impress, achieve growth and build a professional relationship with your customer.
When you work with me, you learn how to conquer the retail world, how to build a strong story, remove any barriers and really bring something to the retailer.
We set a rock-solid foundation so that you can also generate sustainable growth for your company in retail. You not only want to get on those shelves, but you also want to earn enough and stay on those shelves.
In 4 months you will make huge steps. You get access to tools and working methods that you can always use. Truly an investment in the future of your business.
After this process:
- You have a clear understanding of what the retailer is looking for. You understand how you can include them in your story and how you can grow your sales. And even better: how you can help them grow their turnover and margin. Because now you see: winning together, that's where you are winning!
- Have you gone from searching and uncertainty to trust: you can now act with decisiveness.
- You are much more likely to have a good distribution, which is permanent. And therefore on higher turnovers.
- You have a strategic product range that makes the retailer and you happy.
- You have a clear idea of which retailers should be given your highest priority and where your focus should be to achieve your goals.
- You have tools and insights at your disposal with which you can come to better commercial agreements with the category manager. With which you can see how you can bet every euro to the maximum, whether this is in your sales price or in the promotions you do.
- You have a presentation for your customer with impact. No one can refuse you off the shelves.
And most importantly: you have invested in a sustainable future for your company.
Our customers and partners include:
What the process entails
I would like to discuss this with you in a conversation. I share what opportunities I see for you and what is needed for that. I take into account the phase in which your company is and what it takes to get your products on (more) shelves. In such a way that they also stay there.
If you’re like me, then you don’t think the practical interpretation is that important. However, we achieve results as efficiently and effectively as possible.
Do you want to know what opportunities I see for you?
Bonus in this programme
For customers who are on board before the 1st of June, the following bonuses apply.
TAILOR-MADE INNOVATION CALENDAR
A proven method to come up with innovations every mutation moment. In this way, we ensure a tight introduction to customers and you set the foundation for your next innovations.
FINANCIAL MODEL
Made by a financial strategist / CFO (formerly Ahold). With this model you come to an (even better) budget and you set up a tight financial basis. This is hugely important.
I'm Danielle Mol...
… founder of The GreenUp Company. It is my mission to make plant-based eating the norm within retail. By helping suppliers grow. By becoming the best. GreenUp, in other words.
BECAUSE: AS SOON AS PLANT-BASED SUPPLIERS ARE THE BEST, THE NORM CHANGES.
When I started working almost 15 years ago, it was my dream to make a big career. This resulted in me making huge strides in my career and as a 33-year-old as a commercial manager was responsible for 80 million euros in turnover.
Still, it didn’t make me happy. After a period in which I made a fantastic world trip and travelled overland to India, I decided to commit myself to companies that contribute to my mission. Now I combine my commercial experience with my experience as a consumer. I myself have been eating vegetables for five years.
I am extremely ambitious and like to work with companies that share this ambition and want to continuously improve. That’s why I want to help you become the best in the category. That starts from your launch. You only put the basics right once.
“We can now make better decisions in our strategy.”
Danielle helped us to identify the opportunities and threats on the supermarket shelf. Her report allowed us to make better decisions in our strategy. Danielle is passionate about her work and really submerges herself in the product and the world around it. Her calm, proactive approach and structured way of working meant that we really benefitted from working with her.
Chantal Engelen I Dutch Edamame
“Through the collaboration, we have discovered new growth opportunities.”
The collaboration with Danielle has been very good. With her input we have been able to improve our trade marketing. Through her experience and knowledge, she brings interesting insights.
Mark Duppen I Commercial
Manager Limax Mushrooms
This process is for companies that:
- Are relatively new in the market. If you already have some sales within small retailers or foodservice, this programme is perfect for your move to larger customers and will suit you. If you have already been working with many large customers in the Netherlands via the head office, I would be happy to help you further in The Next Level. If you are not sure which route is best for you, we can always discuss this in a call.
- Contribute to the plant-based transition. Your product doesn't have to be (entirely) vegan, as long as it contributes to plant-based products becoming the norm. I also love working with companies that contribute to more vegetable and/or legume consumption.