Speaker on maximum profitability as a sustainable food brand or supplier
How do you, as a supplier of sustainable food products or applications, move away from price pressure and interchangeability?
How can you quickly and profitably become the leader in your product category as a sustainable food brand and build long-term collaborations with your customers?
How do you, as a brand, supplier, retailer, or other chain partner, maximize your response to the transition to a more sustainable and plant-based food system?
Danielle provides answers to these questions in my lectures and training sessions.
Speaker on maximum profitability as a sustainable food brand or supplier
How do you, as a supplier of sustainable food products or applications, move away from price pressure and interchangeability?
How can you quickly and profitably become the leader in your product category as a sustainable food brand and build long-term collaborations with your customers?
How do you, as a brand, supplier, retailer, or other chain partner, maximize your response to the transition to a more sustainable and plant-based food system?
Danielle provides answers to these questions in my lectures and training sessions.
Moving away from price pressure and interchangeability towards leading from your most powerful position
It is a challenge for many companies. You don’t want to be just one of the suppliers or brands to your customers. You want a long-term collaboration that goes beyond discussions about price, quality, and reliability.
Especially if your proposition is more sustainable than the norm, it is crucial to move away from price. This is where Pure Profit™ comes in. It is my method that has repeatedly proven to help companies achieve a tremendous increase in profitability in terms of revenue and time.
Themes I speak about:
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Pure Profit™: the leverage to profitability as a supplier
Pure Profit is our method that has repeatedly proven to help companies achieve a significant increase in revenue and time. It applies to various roles: suppliers, producers, brands, retailers, and other chain partners. -
Future Category leadership
How can you, as a brand or private label supplier, smartly and profitably position yourself as the captain of the category? -
Future Trade leadership:
How can you, as a supplier of ingredients/technologies or other innovative sourcing, grow into the most valuable partner for your customers? How can you move away from price pressure and quickly become maximally profitable by leveraging your most powerful position as your customer's partner? -
Maximizing the opportunities of the protein transition
What opportunities does the protein transition offer you as a supplier, retailer, or other chain partner? How can it catalyze your profits? -
The status of the protein transition (transition from animal-based to plant-based)
Where do we stand? And more importantly, how do we accelerate this transition? What are the opportunities, and how can we best respond to them? -
Profitably increase the market share of plant-based products
What does your company need to do to deploy the best plant-based strategy in the most profitable and effective way? What barriers do you need to overcome?
In the preparation, we thoroughly examine the target audience so that concrete examples can be used, and the content is tailored to the audience.
Danielle is a highly requested speaker.
For thousands of people and for a selective group.
Types of talks:
- Key note speaker
- Podcast
- Guest lecture
- Panel member
- In-house workshop or training
The growth strategist for companies with sustainable and/or plant-based products and ingredients.
Danielle is the only one in the Netherlands who combines such a track record in the FMCG industry with experience in sustainability and plant-based food.
Recently, she was named one of the established leaders in Food and food changemakers of 2022: the Food100.
She frequently appears on stages and am also very active on LinkedIn.
For almost 20 years, she has been working in the consumer goods industry. First as a commercial manager at companies like Nestlé, Dr. Oetker, and Hessing (responsible for 80 million). Now, as a successful entrepreneur.
She combines this experience with experience as a consumer: she has been primarily eating plant-based for six years. Over the past six years, she has built up significant expertise and a large network in sustainability.
This combination allows her to know exactly how to become profitable as a company with sustainable products/ingredients.
Previous lectures / workshops:
A selection of responses after a lecture at the Protein Conference:
- 'Clear story'
- 'Convincing and clear'
- 'Good overview of what is happening in the market and the connections with retail'
- 'Good, enthusiastic, and concrete'
- 'Presented in a pleasant manner'
- 'Highly informative and very relevant work experience'
ALEXANDER PIL I FOOD TECHNOLOGY CONGRES
'I would definitely recommend Danielle as a keynote speaker and would love to work with her again.'
‘Danielle avoids the hippy story and presents the protein transition as a business case. I was already following her online via LinkedIn. She has a mindset of rethinking, dares to speak up, and sticks her neck out, even by being vulnerable. That makes what she says very strong and credible.
Her keynote was concrete, inspiring, and a bit provocative. I think it made the other attendees in the room think. That it needs to be different, and it can be different.’
Do you want to present a speaker option?
(starting from 1,500 euros excl. VAT)
Email info@thegreenupcompany.com or fill out the form below
Do you want to inspire people at your event to start winning with plant-based?
Book Danielle as a speaker.
Meer omzet en winst doordat jouw producten in belangrijke winkels liggen.
Positioneer jezelf als de beste leverancier. Zodat je een ijzersterke basis neerzet voor toekomstige omzet- en margegroei.
….zodat je snel start met de beste worden in jouw categorie. Er is beperkt plek.
Herken je dit?
- Je weet dat het niet makkelijk is om jouw producten zo op de schappen te krijgen, maar ook dat ze daar blijven. Je twijfelt over de juiste strategie om dit voor elkaar te krijgen.
- Je snapt dat je maar één keer een goede eerste indruk kan maken. Bij de retailer wil je beslagen ten ijs komen.
- Je team verzandt in het uitzoeken van informatie. Het kost veel tijd en je loopt daarmee omzet mis. Dit terwijl je de investeringen wel terug moet gaan verdienen. Of het weerhoudt je zelfs om investeringen binnen te halen.
- Je weet dat klanten bezwaren gaan opnoemen (misschien heb je ze al eens gehoord). Je wilt deze goed weg kunnen nemen.
- Je mist een sparringpartner met veel ervaring die blinde vlekken benoemt. Je zou graag met zo iemand werken waar je je vragen aan kan stellen, zodat je snel weer door kan.
- Je hebt inmiddels een aantal productvarianten ontwikkeld of je bent hier nog mee bezig, maar je twijfelt over de juiste assortimentsstrategie.
- Je vraagt je af welke mechanismes je in moet zetten om je verkopen te boosten. Dat geeft je een onrustig gevoel, want je weet dat je iedere euro maar één keer kan inzetten.
- Je wilt het maximale halen uit je onderhandelingen en deze met vertrouwen tegemoet treden.
Why Danielle as a speaker?
There is an increasing need for plant-based products.
As a supplier, retailer or knowledge partner, you want to respond to this need as smart and profitable as possible.
How do you do that? What does it take?
I am always happy to answer this question
in my lectures and workshops.
The plant-based future is closer than we think
There is a lot of buzz around the transition from animal-based to plant-based. Both retailers and suppliers want to respond to this trend, but how?
I have a unique vision on this and I share it in my lectures, trainings and workshops.
In these lectures I show that the transition to much more plant-based, is much easier than we think. And can be done in a much more profitable way.
Themes I talk about:
-
The transition from animal-based to more plant-based ('the protein transition')
Where do we stand? And above all: how are we going to accelerate this transition? Where are the opportunities and how do we respond to them as well as possible? -
Sustainability in the retail landscape
As a supplier or retailer, what steps can you best take in the field of sustainability? What roles do packaging, waste, local and/or plant-based play? -
Commercial opportunities of plant-based products
What quick wins are up for grabs? What do you have to do as a company to use the best strategy on plant-based and that as profitably and effectively as possible? -
The future of the retail landscape
What do the developments in sustainability mean for the future? As a supplier, what can you expect from your customers?
Wat het traject inhoudt
Bespreek ik graag in een gesprek met je. Ik deel welke kansen ik voor je zie en wat daarvoor nodig is. Ik houd rekening met de fase waarin je bedrijf zit en wat ervoor nodig is om je producten op (meer) schappen krijgen. Op zo’n manier dat ze daar ook blijven.
Als je bent zoals ik, dan vind je de praktische invulling niet zo belangrijk. Wel dat we zo efficiënt en effectief mogelijk resultaten bereiken.
Wil je weten welke kansen ik voor jou zie?
Bonus in dit traject
Voor de klanten die voor 1 juni instappen geldt onderstaande bonus:
INNOVATIEKALENDER OP MAAT
Een bewezen werkwijze om ieder mutatiemoment met innovaties te komen. Zo zorgen we voor een strakke introductie bij klanten en zet je zo de basis neer voor je volgende innovaties.
Ik ben Danielle Mol…
…oprichter van The GreenUp Company. Het is mijn missie om plantaardig eten de norm te maken binnen retail. Door leveranciers te helpen groeien. Door de beste te worden. GreenUp dus.
I am the growth strategist of the plant-based sector
As a 33-year-old I was commercial manager at Hessing, responsible for 80 million euros, with a team of five people. We won awards and were successful.
Still, I resigned. I always dreamed of a trip around the world. We travelled overland to India, through Iran and Pakistan (yes, I like to go off the beaten path).
After returning, I decided to commit myself to my mission: that plant-based becomes the norm.
I have been working in consumer goods for almost 20 years. First as a commercial manager in paid employment (a.o. Nestlé, Dr. Oetker, Cloetta, Hessing), now as a successful entrepreneur. I combine this experience with the experience as a consumer: I have been eating plant-based for 6 years.
Recently I was named one of the food changers of 2022 in the Netherlands (Food100).
Lectures:
“Wij kunnen nu betere beslissingen maken in onze strategie.”
Danielle gaat vol passie te werk en leeft zich in in het betreffende product en de wereld daar omheen. Haar nuchtere, pro-actieve houding en gestructureerde manier van werken zorgen voor een hele prettige samenwerking.
Chantal Engelen I Dutch Edamame
“Door de samenwerking hebben we nieuwe groeikansen ontdekt.”
De samenwerking met Danielle is erg goed bevallen. Met haar input hebben wij onze trade marketing weten te verbeteren. Door haar ervaring en kennis, brengt ze interessante inzichten.
Mark Duppen I Commercieel
Manager Limax Mushrooms
Examples:
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'The status of the protein transition in retail'
The Protein Conference of Food & Agribusiness, for +/- 150 people -
‘The steps to creating a successful plant-based assortment’
Conference of the Protein Directory on:‘Maximizing the potential of plant-based in Retail’, for +/- 200 managers -
‘Making the retailer say yes’
Workshop on retail at Kitchen Republic -
Workshop: ‘My route to entrepreneurship’
Starters4Communities -
‘The steps to take to increase listing in the Netherlands'
Qoot Libanon, +/- 100 mensen
A selection of the feedback after a retail conference (+/- 150 attendees)
- 'Clear story'
- 'Convincing and clear'
- ‘A good overview of what is going on in the market and the connections in retail'
- ‘Good, enthusiastic and concrete’
- ‘Presented in a pleasant way’
- ‘Very informative and very relevant work experience'