I help plant-based suppliers become the best in their product category so that they make much more sales and margin.

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You are a manager and/or founder at a plant-based supplier. Someone with big ambitions. Making an impact is important to you. And to become better as a company. Because you want to become one of the most important suppliers of your customers. And stay that way.

I can help you with that.

You strive for a plant-based world with your company. Whether this is for health reasons, love for the animals or for the climate. Or a combination of these reasons. Of course, you also want to sell as many of your products as possible. Not only for the turnover, but also because you want to leave the world better than you found it.

You want to be the best supplier. The aim is not only a growing market share, you also want to be a sustainable partner for your customers. So that the plant-based business grows.

I like to work with companies like yours.

Because if plant-based suppliers are the best, my mission comes closer:


Our customers and partners include:

I am Danielle Mol...

… founder of The GreenUp Company. It is my mission to make plant-based eating the norm within retail. More green on the shelves. By helping suppliers grow and become the best.  In other words: let’s GreenUp.

That growth is extremely necessary, that growth. For the climate, for our health, for the animals (by the way, I’m curious about your motivation….).

When I got my first job after college more than 15 years ago, it was my big dream to make a career. I made huge strides and became commercial manager at Hessing at 33 years old, responsible for 80 million euros, with a team of 5 people. We won awards and were successful.

Still, I resigned. I always dreamed of a trip around the world. We travelled overland to India, through Iran and Pakistan (yes, I like to deviate from the beaten track).

After returning, I decided to commit myself to my mission: that plant-based eating becomes the norm.

I now combine my commercial experience in retail, with my passion and experience as a consumer. I myself have been eating plant-based for five years.

You want to be the best supplier


Companies with a relatively new brand/concept, who want to enter retail who understand that you only get the basics right once.

For companies that are already active in retail who believe that things can and should be improved. Companies that are ready for the next level.

“We can now make better decisions in our strategy.”

Danielle helped us to identify the opportunities and threats on the supermarket shelf.
Her report allowed us to make better decisions in our strategy.
Danielle is passionate about her work and really submerges herself in the product and the world around it.
Her calm, proactive approach and structured way of working meant that we really benefitted from working with her.

Chantal Engelen I Dutch Edamame

“Through the collaboration, we have discovered new growth opportunities."

The collaboration with Danielle has been very good. With her input we have been able to improve our trade marketing. Through her experience and knowledge, she brings interesting insights.

Mark Duppen I commercial

Manager Limax Mushrooms

Because if plant-based suppliers are the best, my mission comes closer: