Examples of previous collaboration partners
Examples of previous collaboration partners
JAN TIES KRAM | CEO LAARAKKER VEGETABLE PROCESSING
TURNOVER 35 MILLION EUROS
‘The opportunities we identified were quickly seized, and the investment paid off immensely. It was definitely worth it.'
Through our collaboration with Danielle, we managed to focus on markets with the greatest potential and their corresponding product categories.
Additionally, we were able to involve the entire management in challenges and opportunities.
We had multiple eye-openers that led us to explore and specify innovations.
Danielle also serves as an honest sounding board. She is a pleasant person, offers fresh perspectives, and possesses excellent market knowledge. Her extensive experience and network are also invaluable.
RUITENBERG INGREDIENTS B.V. | SABRINA BUITENHUIS (APPLICATION TECHNOLOGIST) & GERWIN MULDERIJ (NEW BUSINESS DEVELOPMENT MANAGER)
‘An important step we took through our collaboration is identifying the partners that truly align with us. This makes our discussions more successful and efficient.
The success of our pitches also stems from our improved ability to understand what our customers’ customers want. By incorporating this understanding into our conversations, we have much more successful conversations. Moreover, we now better comprehend the origins of their inquiries. In fact, we often have more insights than our customers, enabling us to provide them with new perspectives and opportunities they hadn’t considered.
Another outcome is realizing that we should be less modest and truly position ourselves as partners. We have become a very different conversation partner, and we can present a perspective in which we are the preferred partners for our customers.
Danielle is critical and asks the right questions, which we found very valuable. She is enthusiastic, energetic, and bold.
It was a good investment; besides quickly recouping it through the initial deals, it has significantly improved our approach. We are much more critical about how we spend our time and use it with a much higher ROI. It’s no longer just about our products; it’s about how we can truly be a partner for our customers. This makes the collaboration on both sides more long-lasting and profitable.’
KARINA MARSILJE | MARKET DEVELOPER MANAGER DUYNIE GROUP
PART OF ROYAL COSUN (APPROX. 2 BILLION)
‘We are very satisfied with the results. Thanks to targeted questions and a compelling pitch, we quickly arrived at a challenging presentation, after which one of the largest food companies in the world now eagerly wants to work with us.'
This collaboration amounts to almost one million Euros in purchasing value.
We are now applying this approach to customers in other segments.
Our starting point as a B2B, non-food company, was an entry into the Food market with a new ingredient. We had already established initial contacts with partners for ingredient research, but what’s next?
Danielle provided us with a clear direction by asking many questions. Combined with valuable background information on how producers and retailers operate, we developed a foundational approach for various segments and customers.
This foundational approach can be specialized for each individual customer, ensuring we are well-prepared and able to ask the right questions so that potential partners are eager to collaborate with us.
I highly recommend working with Danielle. She is extremely results-oriented without dictating anything. She asks excellent questions that make you think deeply. She guided our team to find the answers.’
Dutch Edamame I Chantal Engelen
‘Now we can make much better decisions in our strategy.'
Danielle works passionately and immerses herself in the respective product and its world. Her down-to-earth, proactive attitude, and structured way of working result in a very pleasant collaboration.
Limax B.V. I Mark Duppen – Commercieel Manager
Current turnover 37 million
"Jumbo said at one point that they had never received such a presentation. They were very impressed."
‘The collaboration with Danielle has been very beneficial. Her input has improved our trade marketing. Through her experience and expertise, she brings valuable insights.’
During this collaboration, Limax’s turnover increased from 30 million to 37 million (+23%), with higher profitability.
Other examples of results from the collaboration:
- 25% improvement in margin
- Introduction of 50 new products, some of which are still among the best-selling items
- Significant time savings and better focus through the establishment of a new innovation strategy and structure
- 20% improvement in promotion effectiveness
- 50% growth in distribution points at a major retailer
Other examples of results in the collaboration:
- Developed a new market strategy, finally embraced by the entire organization
- Strengthened partnerships with customers, including monthly reports and quarterly meetings with clients
- Implemented a price increase of 10% for existing customers
- Listed products with retailers, built on a solid foundation of agreements
- Started in 200 AH (Albert Heijn) stores and expanded to 500
- Transitioned to a preferred partner status with the largest customer
- Increased promotion effectiveness by 20% through better planning and collaboration between departments
- Established a new innovation strategy and structure, resulting in significant time savings and a focused approach
- Achieved a 13% growth in the plant-based assortment
- Developed and executed an NPD (New Product Development) strategy
- Reduced product wastage by 25%
Is your company ready to become the new leader and achieve increased profitability in turnover and time?
Je vindt Danielle ook in de lijst Food100 van 2022
Voordat ze The GreenUp Company oprichtte,
werkte Danielle bij:
“Wij kunnen nu betere beslissingen maken in onze strategie.”
Danielle gaat vol passie te werk en leeft zich in in het betreffende product en de wereld daar omheen. Haar nuchtere, pro-actieve houding en gestructureerde manier van werken zorgen voor een hele prettige samenwerking.
Chantal Engelen I Dutch Edamame
“Door de samenwerking hebben we nieuwe groeikansen ontdekt.”
De samenwerking met Danielle is erg goed bevallen. Met haar input hebben wij onze trade marketing weten te verbeteren. Door haar ervaring en kennis, brengt ze interessante inzichten.
Mark Duppen I Commercieel
Manager Limax Mushrooms
“Door de samenwerking hebben we nieuwe groeikansen ontdekt.”
De samenwerking met Danielle is erg goed bevallen. Met haar input hebben wij onze trade marketing weten te verbeteren. Door haar ervaring en kennis, brengt ze interessante inzichten.
Mark Duppen I Commercieel
Manager Limax Mushrooms
“Wij kunnen nu betere beslissingen maken in onze strategie.”
Danielle gaat vol passie te werk en leeft zich in in het betreffende product en de wereld daar omheen. Haar nuchtere, pro-actieve houding en gestructureerde manier van werken zorgen voor een hele prettige samenwerking.
Chantal Engelen I Dutch Edamame
Our customers and partners include:
Prior to founding The GreenUp Company, Danielle worked at:
She had several roles (manager, trade marketer and account manager).
At Hessing, as Commercial Manager, she was responsible for a turnover of 80 million euros. In 2018 she and her team won the ‘Industributie’ trophy. This was the first year that Hessing won within total category Private Label Fresh.
You'll also find Danielle in the 2022 Food100 list
About Food100:
Every year, an indepent jury compiles a list of the changemakers in food,
with the aim of offering them a stage and making even more impact together.
Some examples of results in the collaboration:
- A margin improvement of 25%
- Introduction of 50 new products, some of which are still among the best-selling items today
- By establishing a new innovation strategy and structure, significant time savings and better focus
- Improvement of promotion effectiveness by 20%
- 50% growth in distribution points at a major retailer
“We can now make better decisions in our strategy.”
Danielle helped us to identify the opportunities and threats on the supermarket shelf. Her report allowed us to make better decisions in our strategy. Danielle is passionate about her work and really submerges herself in the product and the world around it. Her calm, proactive approach and structured way of working meant that we really benefitted from working with her.
Chantal Engelen I Dutch Edamame
“Door de samenwerking hebben we nieuwe groeikansen ontdekt.”
De samenwerking met Danielle is erg goed bevallen. Met haar input hebben wij onze trade marketing weten te verbeteren. Door haar ervaring en kennis, brengt ze interessante inzichten.
Mark Duppen I Commercieel
Manager Limax Mushrooms
“Through the collaboration, we have discovered new growth opportunities."
The collaboration with Danielle has been very good. With her input we have been able to improve our trade marketing. Through her experience and knowledge, she brings interesting insights.
Mark Duppen I Commercial
Manager Limax Mushrooms
“Wij kunnen nu betere beslissingen maken in onze strategie.”
Danielle gaat vol passie te werk en leeft zich in in het betreffende product en de wereld daar omheen. Haar nuchtere, pro-actieve houding en gestructureerde manier van werken zorgen voor een hele prettige samenwerking.
Chantal Engelen I Dutch Edamame